This session unveils the insider strategies to transform your design expertise into a published book that not only elevates your brand but also expands your influence—no massive social media following required. Discover how to craft a compelling pitch that grabs publishers’ attention, attracts the right opportunities, and positions your book as a powerful marketing tool to grow your interior design business and your brand simultaneously. Led by John McClain, ASID Associate, acclaimed author of The Designer Within: A Professional Guide to a Well-Styled Home, this session equips you with the tools, insights, and confidence to take the first step toward becoming a published author and industry expert.