You’re presenting three pieces of furniture to your client. They might be sofas or dining tables or chandeliers. Piece B costs twice as much as A, and C is twice as much as B. Looking at them, you can see some differences, but is piece C really worth 4 times as much as A?

 

The answer is not obvious; it’s often buried deep within the things you cannot see. In this panel discussion, leaders of three major furniture brands that build to three different value propositions and sell at three different price levels join two professional furniture designers and a residential interior designer to fill you in on how to uncover the value of a piece of furniture–and then communicate that value to your client.

 

After the discussion, attendees are invited to visit the participating brands’ showrooms to apply what they’ve just heard to a finished product.